Re-tooling for launch in 2016

After a wild ride in 2015, my team decided to reset switchedOn, and we’ve been busy re-teaming and re-tooling the system. Look out for us to launch in early 2016. Cheers, Jason Collins CEO & Founder

startup culture

Realistic networking tips for startup events

You’re kidding? I’m super awkward too! If you’re a perfectly normal person, networking can be daunting. If you’re a first time entrepreneur who has always been cushioned by a big brand on your business card, then networking events should be daunting. The main difference between networking

startup culture

Startup tips: What Softlayer CMO looks for in an agency

Sorry Mike, it’s just that you don’t have the Nip Alert mentality. A couple of weeks ago I scribbled an article about whether startups should hire agencies or in-house PR people. What I hadn’t touched on is how much marketing has changed and what PR agencies need

productivity

Why empathy in the workplace is trending again

I know exactly how you feel, I also burned my tongue on this coffee. Yesterday, The New Yorker discussed an internal announcement within Amazon that said company founder Jeff Bezos would begin grading its workers on empathy, and the least empathetic would be “immediately culled from the herd.” In July,

startup culture

Startup advice you wish you knew before you launched

Last week the team went to RISE Conference in Hong Kong. We learned lots of valuable advice from industry leaders like Eric Nakagawa (Parse Developer, Facebook), Dave McClure (500 Startups)  and Hugo Burge (CEO Momondo Group). It was such an insightful talk, we painstakingly recorded, transcribed, and plucked out some

startup culture

Highly-effective productivity tips for the average person

How I avoid being this guy I follow all the productivity articles that quote celebrities, CEOS, and famous authors. But do I actually do things they recommend? Runs in the morning? Nope. Cut back on meetings? Nope, because I’m not in charge – it’s not my call. I try

productivity

How work chat hurts productivity and what you can do about it

slack is an engine of productivity pic.twitter.com/6jtfRjC6P5— Thomas Howell (@alikchialeika) July 14, 2015 IT'S 2pm in the office, and while everyone is gestating their post-lunch food babies, the silence is broken from a loud “HA!” from Judy in accounts. A fit of giggles ensue between two

startup culture

In-house or PR firm for young startups?

I got dis. Note from Jane: At switchedOn, we’re a one-year old startup with a big community. There is just one marketing person, and with some coaching from Jason, this is our “brand personality”. But what if he used an agency instead and I was still living in a